Somplo Rich Media Ads
THE CHALLENGE
Design and develop interactive Rich Media display ads for global brand campaigns — merging high-end visual identity with real-time interactive mechanics that push standard banners into engagement-driven digital experiences.
About the Project
While working as a Motion Designer at Somplo, I also was responsible for the end-to-end development of interactive Rich Media display ads for high-profile brand campaigns. These creatives were built on Somplo's proprietary platform and distributed through programmatic networks to audiences worldwide.
The campaigns spanned a wide range of global brands — including Giorgio Armani, L'Oréal Group (Elseve, Garnier, Maybelline), Mazda, Ralph Lauren, Lottusse, Toyota, Nestlé and others. Each creative was precision-crafted to mirror the brand's visual identity and leverage Somplo's proprietary interactive formats — from 3D cube rotations and parallax effects to scratch overlays and multi-product carousels.
INTERACTIVE AD DEMOS
A curated selection of interactive campaigns — each preview is a live, clickable demo of the final Rich Media ad as it ran in the wild.