Mars 2050: Board Game Promo & SMM Identity

01 / Overview

The challenge

Introduce the Mars 2050 board game in a niche yet competitive market and build a recognisable, thematic social media identity across every launch touchpoint.

About the client

Ranok Publishing House is a leader in Ukraine’s educational, children’s, and methodological literature market. Its portfolio includes more than 800 unique titles across genres, topics, and formats.

As a full-cycle publisher with its own printing house and a chain of bookstores, Ranok reaches readers in dozens of languages worldwide.

My role in the project

Team Lead Designer

Facilitated coordination between departments to ensure successful outcomes.
Defined team tasks and monitored their timely execution.
Created the key design solutions.
Acted as Creative Producer for the promo video.

02 / Objectives

Objectives

Create a focused launch system that could explain the product, build recognition, and make the game feel distinctive from the first post.

01

Promotion

Introduce the Mars 2050 board game within a niche but competitive market.

02

Create a recognisable visual concept

Develop a thematic and engaging style that works consistently across all platforms.

03 / Strategy

Strategy & implementation

A coordinated launch approach connected audience insights, channel planning, and a single visual language.

Strategy development

Collaborated with company departments to develop and implement a promotion strategy that included:

Segmenting the target audience.
Developing content plans for Instagram and Facebook.
Creating visual content aligned with the Tone of Voice.

04 / Content production

Photoshoots

I helped organise two shoots: product photography focused on the game components, cards, and packaging, plus a lifestyle shoot with players in a board game café setting.

Players enjoying Mars 2050 in a board game café

05 / Promo video

Production

Creative production covered the full process — from understanding the game mechanics and building the story to filming, motion graphics, colour, and sound.

Conducted a briefing with the client.
Analysed the game mechanics to identify the key elements for the video script.
Created a storyboard and received client approval.
Prepared a brief for the copywriter to develop the voice-over script.
Held casting for a voice-over artist to match the required tone and style.
Participated in filming, including selecting references and props and shooting the board, box, and game components.
Completed post-production: editing, motion graphics, colour correction, retouching, and sound design.

06 / Social media

Instagram

Designed 18 posts according to the content plan and refreshed the profile visuals, including the profile image, header treatment, and Highlights covers.