0 secBroadcast format
0M+Viewers across Ukraine
0Broadcast channels
Gravity Falls Comics Promotional TV Spot
01 / Promotional TV Spot
Gravity Falls Comics
I had the incredible opportunity to work with ‘Ranok’, the Ukrainian publisher of Disney’s Gravity Falls comics.
To promote the comics, I created a 10-second ad for broadcast on Inter Media Group channels, reaching over 30 million viewers across Ukraine:
02 / Objective
Ten seconds to spark interest
The Goal
The primary goal was to create a bright and memorable 10-second advertisement that effectively captured attention and sparked interest in purchasing the new comics book series.
03 / The Comics
The physical books became the source material
Ranok provided the complete book series for production. I photographed the editions as part of the campaign and used the real covers and proportions as references for the product animation.
04 / Production Process
From familiar scene to a real 3D product
I proposed a concept centered around a recognizable scene from the animated series featuring a book, which was transformed into a 3D render of the actual comics book edition published by “Ranok”. Additionally, it was essential to showcase a location instantly associated with the atmosphere of Gravity Falls.
05 / Results
Approved for broadcast, seen across the country
The final advertisement aired successfully, reaching millions of viewers and building interest in the Gravity Falls comic book series.
Approvals
The project was approved by Disney after ensuring full compliance with licensing requirements, including the display of the “© Disney” copyright notice throughout. The ad was also adapted for the new digital broadcast format in consultation with the TV channel’s engineers.
06 / Project Info
Client